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What personal belief drives your brand?
- What do you spend time worrying or talking about?
- What lights you up?
- What do you wish more people understood?
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What defining moment made this belief important to you?
- A challenge, lesson, or realization that shaped your perspective.
- A specific story that illustrates this belief in action.
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How does this belief show up in your business?
- In your products, team, customer interactions, and decision-making.
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What are your brand’s non-negotiable values?
- Identify 5-10 core values that shape everything you do.
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What problem(s) is your brand fighting against?
- List 3 frustrations or industry misconceptions you aim to challenge.
- What makes you angry when you see it?
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What transformation does your brand create?
- List 3 big changes you want to see in your industry or customers’ lives.
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Who is your ideal customer?
- Their values, fears, and challenges.
- What are they struggling with, and what do they desire most?
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What unique solution does your brand provide?
- How does your brand help customers go from struggle to success?
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